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EquiFit Returns as a Sponsor of HITS Thermal, Ocala and Saugerties for 2010 Show Season

January 27, 2010

SAUGERTIES, NY --- HITS, Inc. is proud to announce that EquiFit, inc., makers of state-of-the-art equestrian riding equipment and gear, will sponsor the HITS Desert Circuit in Thermal, California, the HITS Ocala Winter Circuit in Ocala, Florida and the HITS-on-the-Hudson Show Series in Saugerties, New York for the 2010 season. This is the fourth consecutive year that EquiFit has been a sponsor of HITS shows.

"EquiFit is thrilled to once again be part of the HITS Desert Circuit, HITS Ocala Winter Circuit and HITS Saugerties Show Series, especially this year," said EquiFit Sales Manager, Travis Day. "We want all riders to know that we are here supporting them and the industry."

EquiFit is one of the most recognizable brands in the sport today with a vast line of trusted products. EquiFit is best known for the T-Boot Series; a neoprene-free, breathable equine support boot. T-Boots offer the ultimate in protection, comfort and support and provide a custom fit for your horse or pony every time they are used. Riders swear by ShouldersBack, a vest-like garment that gently pulls the shoulders back to improve posture while riding. The AgSilver anti-microbial line features the AgSilver CleanBucket, which is infused with ionic silver able to control bacterial growth and minimize ‘bucket slime’. Also available is the AgSilver CleanMat, EquiFit’s antibacterial yoga mat.

Several new additions to the EquiFit product line are quickly gaining popularity. The T-Foam Equine EarPlugs offer complete noise canceling performance superior to any other competitive ear plug on the market, at a price you just can’t beat. GelBands are a must have for riders looking for comfort while breaking in new, stiff riding boots. EquiFit's Adhesive GelSquares protect your horse from rubs and chafing, and can be placed anywhere irritation may occur without compromising the fit or comfort of boots or tack. These new products are just the beginning, as EquiFit has much more, soon to come.

"EquiFit is a unique company in that its cutting-edge technology supports both the equine and the equestrian athlete at all levels of competition," said Lisa Engel, HITS Account Executive, Corporate Sponsorship and Marketing. "We are proud to include them among HITS’ impressive list of sponsors as leaders in the industry and appreciate their continued support of HITS shows."

About EquiFit, inc.

As a rider, EquiFit founder Alexandra Cherubini searched long and hard for state-of-the-art equipment and gear. Unable to find what she envisioned on the market, she found inspiration from the medical industry and soon founded EquiFit, inc. to create her own technologically advanced product lines.

A genuine commitment to horses and riders drives EquiFit to seek new and better ways to help them perform, recover, and succeed at all levels. Their unique blend of ingenuity and horse world expertise allows them to continuously adapt premium innovations in healthcare and fitness to the needs of equestrians. The result: Distinctive products for high performance both in and out of the ring.

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