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Calgary Stampede Unveils Lineup for The Greatest Outdoor Show on Earth

June 19, 2007

Calgary, Alberta --- With a brilliant splash of pink for an innovative fundraising initiative, the Calgary Stampede unveiled an exciting lineup for this year's Greatest Outdoor Show on Earth.

"The 2007 Calgary Stampede promises to be one of the greatest ever - a citywide celebration and a unique western experience at Stampede Park," said George Brookman, president and chairman of the board, Calgary Stampede, at the official Stampede launch today.

The Calgary Stampede kicks-off with a special 30-Hours of Tough campaign in support of the Canadian Breast Cancer Foundation (CBCF) - Prairies/NWT Chapter. From 4 p.m. on Sneak-a-Peek Thursday, July 5, to 10 p.m. on Friday, July 6, the Stampede presents several exciting fundraising events, including:

* $3 Stampede admission for Sneak-a-Peek evening;

* a concert at the Hyatt Regency featuring jazz superstar Diana Krall on July 5, sponsored by ENMAX;

* a special performance by Calgary's own superstar Jann Arden on July 5 on the Coca-Cola stage;

* a unique Tough Enough to Wear Pink Stampede Rodeo performance on July 6, sponsored by Wrangler;

* a Tough Enough to Wear Pink celebration at the Evening Show, July 6; and,

* a merchandising program featuring fashionable "pink" items sold to the general public and local businesses.

Net proceeds from these initiatives will go to the CBCF - Prairies/NWT Chapter to support breast cancer research and treatment.

"The Calgary Stampede is proud to join the fight to defeat breast cancer by raising awareness and money and we hope all our visitors taking part in the Stampede will become involved," said Brookman.

Leading the 2007 Stampede Parade as parade marshals will be Benjamin Jordan, Aaron Jackson, Rob Lewis and Carlos Köppen -four young Canadians who skateboarded across Canada in 2006 to raise money to fight breast cancer.

"After skateboarding for five months and 8,000 kilometres, our parade marshals have proven themselves to be real heroes and an inspiration to all of us," said Brookman. "They exemplify the spirit of the tens of thousands of ordinary Canadians who have joined together to battle breast cancer and make a difference for their community."

And that's just the first 30 hours! The authentic western experience can be found at Stampede Park across all ten days of Stampede.

The world's top rodeo athletes will take on the world's toughest stock at this year's Stampede Rodeo which offers increased prize money - a total of $1.75 million. The winners of each of the six major events - saddle bronc, bareback, bull riding, tie-down roping, steer wrestling and barrel racing - will tuck $100,000 into their Wranglers on the final Million Dollar Sunday, the biggest one-day prize in pro rodeo.

"And......they're off" are the famous words from legendary announcer Joe Carbury, and in 2007 his words will send off chuckwagon drivers competing at the richest ever GMC Rangeland Derby. For the first time, the chuckwagon drivers and their teams will be competing for over $1 million in prize money, including a sudden death Final heat worth $150,000 for the winner. With 36 drivers going head-to-head during nine heats of racing every night, this year's battle for the title will prove to be an all-out dash for the finish line.

The 2007 evening Grandstand Show, Spirit of 1912, is a celebration of Alberta's western heritage and the human spirit. It features singers, dancers, comedians, acrobats and musicians from across Canada, along with the Young Canadians of the Calgary Stampede. In addition to an outstanding spectacle on stage, the sky overhead lights up in a dazzling dollar pyrotechnic display with TransAlta Lights Up the Night.

The Stampede's entertainment stages will feature some of the world's top entertainers including Bon Jovi, Reba, Big & Rich, Gretchen Wilson and Canada's own Tragically Hip who will all rock the Pengrowth Saddledome. The Stampede's free stages, Nashville North and the Coca-Cola stage will present some of the most recognized entertainers ever including Good Charlotte, Hinder, Finger Eleven, Tom Cochrane, Prairie Oyster and Marty Stuart.

North America's largest mobile midway features four new rides including Mega Drop, Swing Tower and, back by popular demand, the Zipper. All totaled, there are 35 major rides and 22 kids rides along with the two pay-per-ride thrill rides, the Skyscraper and the Sling Shot.

Going back 120 years, agriculture has always been one of the cornerstones of the annual Calgary Stampede, and this year more than 40 agriculture programs, competitions and attractions will both entertain and educate. From the International Youth Livestock Show to the Canadian National Miniature Horse Show to the Beef Cattle Showcase and Agrium Ag-tivity in the City, come celebrate agriculture where each day is guaranteed to be a fun and educational experience for the whole family.

As always, the Stampede spirit can be found in neighbourhoods and workplaces across Calgary, including the dozens of events - from pancake breakfasts to downtown attractions - organized by Stampede volunteers every day throughout Calgary.

The Calgary Stampede is a volunteer supported, not-for-profit community organization that preserves and promotes western heritage and values. The Stampede contributes to the quality of life in Calgary and southern Alberta through its world-renowned 10-day Calgary Stampede, year-round facilities, products and services and agricultural programs that foster understanding of the agricultural industry. All revenue generated is reinvested into our various programs and facilities.

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